User feedback is important and there are a lot of companies making a decent income building tools for it.
Here is the case of Upvoty.com
They are currently bringing in $6.6k (Verified) Monthly Recurring Revenue as of today.
They provide 3 services: Feedback boards, product roadmaps & change-logs.
For obvious reasons, we will not deal with “how to build the product” because that’s a founder’s call to take. But we will look at how to get started from a marketing & growth POV.
Before we jump into the rest of the email, I just want to let you know that you can now advertise on this newsletter.
Just reply back to this email with a “Yes” and I’ll share more details.
Domain Names
Finding a domain name can be daunting, especially if you are thinking of .com.
So, here is a list of available .com domains you can use for this product.
All of them are priced at $13 or lower.
Download List of Domains
SEO Keywords & PPC
The SEO keywords shared in the report are based on current competition. The websites that I considered for this list were Upvoty & Canny.io
There are 2 lists of Keywords here:
Intent based keywords
Context based keywords (LSI)
Intent based keywords are phrases that you’ll want to rank for on Google search. Keywords like “product roadmap tool“, “user feedback tools” etc will fall under this category.
To get the most out of Intent based keywords use them in important places like Titles, H1s and subheadings.
In short, build your web pages around these keywords.
Also, if you want to be more aggressive in acquiring customers, you can use “Intent keywords” in your PPC campaigns for search and GDN (Google Display Network) ads.
Download the list of intent-based keywords
Context based keywords (LSI) on the other hand are used to indicate to search engines that a particular webpage is about a certain topic. For example a page about feedback tools will likely have LSI keywords like users, survey, features, roadmaps, products etc.
To get the most out of LSI keywords use them in the body text. Keep the density of these keywords to about 1-2% of the total keywords on the page.
In short, add these to your paragraphs and other less important locations.
Download the list of context based keywords
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Blog Content Ideas
With respect to the blog content this is not an exhaustive list by any means. There are a lot of content opportunities that you can exploit.
I would focus on tent pole content instead of short 300 word posts initially to build healthy backlinks to the site.
Also, when you are thinking of content creation think of how you can get people into the top of your funnel first and then get them to convert instead of making a sales pitch from the start. (AARRR Framework - resource)
If you manage to stay on top of your prospective customer’s mind, they will likely remember you when they are making a buying decision. So make sure that you get in front of them often even if the topics are not necessarily directly related to your core product.
Topics like product strategy guide, product roadmap guide etc will get more people to notice your brand.
Lastly, there is only so much you can write about “user feedback tools” so it is a good idea to expand your content marketing scope to include supplementary content that does not directly involve your product.
Download list of tentpole content
Quora Marketing (Short Q&As)
Apart from doing tent pole content, it is also important to establish authority on short form content.
This can be as simple as answering questions on Quora.com.
I’ve added this section for primarily 2 reasons.
There is significant Q&A interest from prospects.
A lot of long tail keyword opportunities.
Here are some nuances to keep in mind.
Start by answering 5-6 questions everyday and slowly increase the amount of answers.
Do not add links on your first few answers. Quora might end up shadow banning or even worse completely banning you. You can start adding the links gradually once you have been on the site for 2 weeks or more.
Add your job title preferably as “Co-founder” or “Entrepreneur” and add your domain name as your employer. Example, Steven Smith, Co-Founder at feedbackbro.com
Ignore “answer requests”; they usually have low ROI.
Give legitimate answers and avoid copy-pasting templated answers initially so that the system doesn’t flag you.
I’ve compiled a list of questions and their Quora links. Just click on them and start answering.
Download list of Quora questions and their links
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Influencers, Communities & Affiliates
Products like this grow faster with recommendations and good word of mouth. But again, it is important to choose your audience/referral partner carefully.
Use blogs and newsletters to advertise or sign up as an affiliate brand.
Download list of blogs and newsletters
Use influencers as product evangelists, affiliates and advertisers
Download list of influencers
Use podcasts as publishers and affiliates (Sponsored content, ads etc)
Download list of podcasts
Use groups for user feedback, soft promotion and support.
Download list of Slack groups and other communities
So there you go!
You now have tools to start and grow this product.
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Thanks for the great post. I'd like to know more the download resource. However, the links are broken. Could you fix the links?
Thanks a lot