Idea Report: Pitch Deck Creators
Before we get started, if you would like a custom competition report for your own startup idea or product, then you can order here: https://gumroad.com/l/compreport
Also, I’m teaching the process of how to create a report like this in my digital marketing course. You can join the course here: https://gumroad.com/l/gacjune
Pitch.com recently raised $85 Million at a $600 Million valuation. While the market is still dominated by Microsoft Powerpoint, there are players like Prezi, Slidebean who are doing pretty well in the market.
Their primary use case is that they help creating and sharing presentations/pitch decks easy for non-designers.
Here is the US traffic for Slidebean.com
And here it is for Pitch.com
Finally compare that to the US traffic for Prezi.com
The gap is massive which probably means, there is a lot of missed opportunity for both Slidebean and Pitch. And the fact that they have not captured more traffic gives an opportunity for a new player to come in and do it.
Which brings us to this report.
So we will look at opportunities that Prezi has capitalised on that the other smaller players have not been able to. We will look at SEO traffic, content marketing, influencer marketing, growth strategies etc.
Without further ado, here they are for you to download (Click to download):
SEO Keywords
Content Ideas
Q&A Opportunities
Influencer Opportunities
To know how to use these reports, look at our previous reports which have instructions.
Growth Strategies
Let’s look at some growth strategies that you might want to implement for this idea and we will break it down into 5 stages:
Acquisition
Activation
Retention
Revenue
Referral
Acquisition:
Publish pitch decks of popular startups and ask people to sign up to get it.
Create ready-made templates that people can clone for common presentations.
Create templates of charts commonly used by people in specific situations like revenue charts, growth charts etc.
Become affiliate partners with startups focussed newsletters.
Re-market to website visitors using Facebook and Google Ads.
Activation:
Push people to create their first presentation and offer a free trial in return for those who do.
Give people starter templates based on a small Q&A during the account creation process.
Give users access to presentation experts when they create an account for a small fee.
Get new users to attend a free webinar on how to get the most out of your product.
Retention:
Offer a free plan where people can add their team-mates, this will add stickiness to your product.
Give people a custom URL to host their presentation, this will make it easy for them to share the presentation and harder to quit the service.
Offer people a free consultation with an expert when they are cancelling their subscription on the condition that they continue another month.
Revenue:
Charge a flat monthly subscription for power users and charge per published presentation for beginners.
Create a template marketplace that people can clone and take a cut from the sales.
Charge an extra fee for custom URLs and non-branded slides.
Offer a lifetime deal with limited features and a reduced upgrade fee for full feature subscription.
Referral:
Offer a free month to existing users for every 5 referrals.
Brand free presentation’s starting slide and ending slide with a custom referral code.
Add referral code to the presentation hosting page.
Invite power users to host how-to webinars where they can promote their referral code.
So that is it! A report on creating the next Prezi or maybe even the next PowerPoint.
If you would like a custom competition report for your own startup idea or product, then you can order one here: https://gumroad.com/l/compreport
Also, I’m teaching the process of how to create a report like this in my digital marketing course. You can join the course here: https://gumroad.com/l/gacjune
Thanks for reading.