Idea Riff: Email Course Management
Think of a service where your customers are people who want to launch email courses and get paid for it.
Yes, it is possible to hack together a drip campaigns using an email service provider but there are problems (big ones).
Think of it this way, if you want to start a 10-day paid course on “How to use Notion.”, you’ll have to:
Set up a drip campaign on an email service provider.
Sell the course on your website or Gumroad.
Set up a zap using Zapier to add people to the drip campaign.
Use Typeform or Google form to collect feedback
Every time you launch a new course, you’ll have to do all of this again.
Instead of doing these 4 things using 4 different tools, would it not be convenient to just log onto one platform, create a course, add your payment details, get feedback on the course and get paid when someone enrols or completes the course?
Your pricing can be simple: Charge a percentage of the total revenue. If the creator makes $100, you get $10 and he gets $90.
Do not charge anything upfront initially, so that there is no risk for the creator to try your product.
You can later take the Gumroad model and charge people a subscription for lower fixed costs.
There are a lot of instructors with decent following on different platforms who are looking to launch an email course that is automated / passive. It is a win-win for them.
They can be your core market.
Beyond that, think of all the Substack authors who can’t launch a course because Substack doesn’t offer automated / drip campaigns.
This is a market there for the taking.
You can alternatively also take the “Udemy for Email Courses” route. Where you create a marketplace for email courses and set up the backend delivery system.
For reference, look at Highbrow, they (claim to) have 500k subscribers. Yet, I don’t think they have monetised their audience well.
I believe the Udemy model will work much better with a motivated and niche audience base that a lot of these influencers have.
Let me know your thoughts on this idea.
If you need recommendations on what tools to use for this, reply back to this email.