Uptime Monitoring Tool (USD 3.5K MRR)
In this report we will look at the business of uptime monitoring tools. In particular we will look at the product called HyperPing that is bringing in ~$3500 per month.
In fact, they actually clocked ~$5200 in the month of October. (Verified)
There are other much bigger players in the market but most of them do not have a sound SEO presence. Except for maybe PagerDuty.
Even HyperPing.io’s numbers look dismal.
Needless to say, with a little effort you can at the very least acquire HyperPing’s traffic numbers in a couple of quarters.
So let’s get started.
Domain Names
The first thing you’ll need is a domain. I’ve compiled a list of great .com domains available for less than $15. Go get them from anywhere you want.
Download the list of domains
SEO Keywords
The SEO keywords shared in the report are based on current competition. The websites that I considered for this list were HyperPing & StatusPage.
There are 2 lists of Keywords here:
Intent based keywords
Context based keywords (LSI)
Intent based keywords are phrases that you’ll want to rank for on Google search. Keywords like “status monitoring tools“, “uptime monitor service” etc will fall under this category.
To get the most out of Intent based keywords use them in important places like Titles, H1s and subheadings.
In short, build your web pages around these keywords.
Also, if you want to be more aggressive in acquiring customers, you can use “Intent keywords” in your PPC campaigns for search and GDN (Google Display Network) ads.
Download the list of intent-based keywords
Context based keywords (LSI) on the other hand are used to indicate to search engines that a particular webpage is about a certain topic. For example a page about uptime monitoring will likely have LSI keywords like monitor, ping, real-time, alerts, email, notifications etc.
To get the most out of LSI keywords use them in your webpage’s body text. Keep the density of these keywords to about 1-2% of the total keywords on the page.
In short, add these to your paragraphs and other less important locations.
Download the list of context based keywords
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Blog Content Ideas
I would focus on tent pole content instead of short 300 word posts initially to build healthy backlinks to the site.
Also, when you are thinking of content creation think of how you can get people into the top of your funnel first and then get them to convert instead of making a sales pitch from the start. (AARRR Framework - resource)
If you manage to stay on top of your prospective customer’s mind, they will likely remember you when they are making a buying decision. So make sure that you get in front of them often even if the topics are not necessarily directly related to your core product.
Topics like differences between your product and your competition, useful integrations, common uptime monitored services etc will work well with your audience.
Lastly, there is only so much you can write about “uptime monitoring” so it is a good idea to expand your content marketing scope to include supplementary content that does not directly involve your product.
Download list of tentpole content ideas
Quora Marketing (Short Q&As)
Apart from doing tent pole content, it is also important to establish authority on short form content.
This can be as simple as answering questions on Quora.com.
I’ve added this section for primarily 2 reasons.
There is significant Q&A interest from prospects.
A lot of long tail keyword opportunities.
Here are some nuances to keep in mind.
Start by answering 5-6 questions everyday and slowly increase the amount of answers.
Do not add links on your first few answers. Quora might end up shadow banning or even worse completely banning you. You can start adding the links gradually once you have been on the site for 2 weeks or more.
Add your job title preferably as “Co-founder” or “Entrepreneur” and add your domain name as your employer. Example, Steven Smith, Co-Founder at uptimebro.com.
Ignore “answer requests”; they usually have low ROI.
Give legitimate answers and avoid copy-pasting templated answers initially so that the system doesn’t flag you.
I’ve compiled a list of questions and their Quora links. Just click on them and start answering.
Download list of Quora questions and their links
Content Creator & Affiliates
These products do well when they are recommended by an authority figure, so consider partnering up with content creators.
With that said, avoid mainstream creators since they likely might be already working with a bigger competitor’s suite of products.
Instead go for niche mediums and audiences like development or DevOps related podcasts.
Also, only work on an affiliate model and not on a “Pay Per Click” model.
Download list of possible affiliate partner list
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So there you go!
Now you have the tools needed to get started on an uptime monitoring tool business that’s bringing in $3.5K -$5.5K per month.
Download all the files at once here
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