Validated Idea: Social Proof Software
In this edition, we will look at the business of social proof notification tools.
That is, the tools that help you set up notification pop-ups on your landing page to show sales/signups in real-time.
The idea is that these notifications build credibility and trust among website visitors thereby increasing the conversion rate.
The average social proof sites do claim that they increase conversions by ~15% but I would take that with a tiny pinch of salt.
That said, the business of these tools are super viable and can be built & scaled by small founding teams.
Here is the traffic for one of the players in this market:
Proof which operates in the same space has raised about $2 million in funding and were part of the YC W18 batch. They also claim to have 25000+ online businesses using them to convert more visitors.
So there is a definite opportunity here.
In this report, I cover things that include:
Domain Names
SEO Keywords
Content Ideas
Q&A opportunities
SEO Backlink Opportunities
Relevant Influencers/Content Creators
If you want to know about how to execute these report, refer to my earlier posts where I have detailed them out, step-by-step.
Also with this report, you can go niche and focus on creating social proof tools for a particular domain or industry that is under-served or just create a blanket tool.